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06About the studio

Makers who design and write code.

We started Pyxcraft to remove the gap between a design and the thing that actually ships. Digital products should look exceptional and work flawlessly, and that only happens reliably when the same people are responsible for both.

Based in
London, UK
Experience
15 years
Certified
CUA, HFI
Model
One team, end to end

The premise

One team, from first sketch to production.

In the usual agency set-up, strategy is handed to designers, designs are handed to developers, and something is lost at every handover. Fonts drift. Edge cases get forgotten. The empty state nobody designed gets improvised at midnight before launch.

Pyxcraft is built to avoid that. Our designers write front-end code and our engineers sit in design reviews. Decisions are made in the same room, in hours, by the people who will live with them.

It is a smaller way of working, deliberately. It means we take on fewer projects at a time and give each one the attention it needs to ship properly.

Experience

Fifteen years inside real products.

Our design leadership was built inside large organisations: enterprise platforms, global consulting and publishing. That is where we learned to make complicated work feel simple, and to prove it with research and numbers.

“We don't design screens. We design decisions.”

  1. 2023 to now

    OpenText

    Lead UX design

    Enterprise content and case management. Unified case and task status views so people track progress and act 60% faster, personalised homepages that cut time-to-action by 25%, and research-driven updates that lifted satisfaction by 40%.

  2. 2017 to 2023

    TCS, Microsoft programmes

    UX lead

    Led UX for enterprise tools and programmes, including the One Services Estimator: 41% less time estimating, 26% better accuracy and 61% higher satisfaction.

  3. 2013 to 2017

    Deloitte

    Senior UX and visual design

    Research, interaction and visual design for responsive websites and mobile products, working in Agile teams alongside product managers and engineers.

  4. 2011 to 2013

    Thomson Reuters

    Visual design and publishing

    Where the craft started: composition, colour, layout and typography, at publishing scale.

Capabilities

From the first interview to the last usability test.

  • 01

    Research

    • Design strategy
    • Personas and profiles
    • Field studies
    • Scenarios and task flows
    • Journey mapping
    • Information architecture
  • 02

    Design

    • Wireframes and prototypes
    • Interaction design
    • Responsive and cross-platform
    • UI and visual design
    • Design systems
    • Branding
  • 03

    Testing

    • Moderated and unmoderated tests
    • Card sorting
    • A/B and multivariate
    • Concept and prototype testing
    • RITE iterations
    • SUS benchmarking
  • 04

    Tools

    • Figma and Figma Make
    • Adobe XD, Illustrator, Photoshop
    • UserZoom
    • Supabase
    • GitHub and Render
    • AI research and prototyping tools

Credentials

Trained in the science of usability.

  • CUA, Certified Usability AnalystHuman Factors International
  • AI PrimerHuman Factors International
  • Diploma in MultimediaArena Multimedia
  • User research methods and best practiceInteraction Design Foundation

Talks and workshops

We like to teach what we practise.

  • Foundational AI design principlesTalk · Innovation Week 2025
  • Speculative design thinkingWorkshop · OTDX 2025 design event
  • Managing mental modelsWorkshop · OTDX 2025 design event
  • Spot the AI BiasGame, designed and hosted · OTDX 2026 design event

Principles

How we make decisions.

Four things we hold to on every project, whatever the size.

  1. 01

    Speed without shortcuts

    Fast turnaround, without cutting corners. Small team, direct decisions, no layers of account management.

  2. 02

    One team

    The people who design it are the people who build it. Nothing is lost in a handover because there is no handover.

  3. 03

    Built to standard

    WCAG 2.2 AA accessibility and Core Web Vitals targets on every project, treated as requirements rather than extras.

  4. 04

    Straight talking

    Clear weekly updates, honest timelines and plain English. You will always know where the project stands.

Who we work with

People who care about the details.

  • Early-stage founders

    A first version that proves the idea and does not need rebuilding when it works.

  • Growing product teams

    Extra design and engineering capacity that slots into your sprints and your codebase.

  • Established organisations

    A website or internal tool rebuilt properly, with accessibility and performance built in.

05The bar

Every project ships against the same standard.

Accessibility and performance are requirements we build to, not boxes we tick at the end. They are in the brief, in the components and in the release checklist.

Accessibility
WCAG 2.2 AA
Performance
Core Web Vitals
Engineering
TypeScript, end to end
Design
Systems, not one-offs

Work with us.

We take on a small number of projects at a time so each gets the attention it needs. Based in London, United Kingdom, working with teams anywhere.

Start a projectSee what we do

London, United Kingdom · Working worldwide